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Reaching Young Adults with Tobacco Counter Marketing | Pamela Ling, MD, MPH

Course description

Tobacco prevention programs typically focus on youth, while cessation programs focus on older adults; young adults have some of the highest tobacco use rates and few programs are designed specifically for this age group.  Ideally, programs for young adults should compete successfully with tobacco marketing strategies that target young adults.  Physicians can apply these lessons in educating adolescents about smoking risks.

PRICE/PURCHASE -- $50

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CREDIT

PHYSICIANS: The California Society of Addiction Medicine (CSAM) is accredited by the Institute for Medical Quality/California Medical Association to provide continuing medical education for physicians.  CSAM takes responsibility for the content, quality and scientific integrity of this CME activity.

CSAM designates this live educational activity for a maximum of 0.5 AMA PRA Category 1 Credit™ Physicians should only claim credit commensurate with the extent of their participation in the activity. This credit may also be applied to the CMA Certification in Continuing Medical Education.

This course has been approved by the American Board of Addiction Medicine (ABAM). Physicians enrolled in the ABAM Maintenance of Certification (MOC) Program can apply a maximum of 0.5 AMA/PRA Category 1 Credits™ for completing the Review Course.

Continuing education credit is also available for nurses, psychologists, pharmacists, physician assistants, therapists, and drug abuse counselors. 

Target audience: 
  • Addiction medicine specialists who want an overview of the latest developments in the field and their relevance to clinical practice
  • Primary care clinicians who want to get a better understanding of addiction and manage patients with addictions in their practice
  • Public health officials who want an understanding of the current state of addiction treatment
  • Non-physicians who are involved in the treatment of addiction
Learning objectives: 
  1. Discuss three different strategies tobacco companies have used to promote tobacco use among young adults.
  2. Apply an understanding of tobacco marketing strategies to tailor anti-tobacco messages in patient counseling and public health programs to increase their relevance and effectiveness.
Credits & accreditation
  • 0.50 AMA Category 1
Faculty & disclosure
Speaker

Pamela M. Ling, MD MPH – Professor of Medicine, UCSF School of Medicine

Dr. Ling has no relevant financial relationships to disclose

Planners
Sharone Abramowitz, MDNo relevant financial Relationship to disclose
Anthony Albanese, MD, FASAMSpeakers bureau for Gilead, AbbVie, Genentech, and Merck 
Chwen-Yuen (Angie) Chen, MDNo relevant financial Relationship to disclose
Helen Py Driscoll, MDNo relevant financial Relationship to disclose
Chris Fritsch, MDNo relevant financial Relationship to disclose
Murtuza Ghadiali, MDNo relevant financial Relationship to disclose
Anna Lembke, MDNo relevant financial Relationship to disclose
Claudia Landau, MDNo relevant financial Relationship to disclose
Jean Marsters, MDNo relevant financial Relationship to disclose
Thomas Meeks, MDNo relevant financial Relationship to disclose
David Pating, MDNo relevant financial Relationship to disclose
Kenneth Saffier, MDNo relevant financial Relationship to disclose
Ingeborg Schafhalter-Zoppoth, MDNo relevant financial Relationship to disclose
Tauheed Zaman, MDNo relevant financial Relationship to disclose
Course summary
Available credit: 
  • 0.50 AMA Category 1
Course opens: 
11/30/2015
Course expires: 
11/29/2018
Cost:
$50.00
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